10 Days. 3N ZURICH 4* | 3N LUCERNE 4* | 3N ZERMATT 4*

About the destination: Zurich labours under the misconception that it is nothing more than a sterile banking city – don't believe a word of it. True, Zurich is home to one of the largest stock exchanges in the world and is the financial engine of Switzerland itself, but step back from the markets and share prices and you'll find an arty, trend-conscious and vibrant city. Just hang about in Zurich West for a while. Its former warehouses, viaducts and ship building caverns have been converted into art centres, funky bars and quirky boutiques. Along Langstrasse, the city’s notorious red light district, you’re now as likely to take home a stylish handbag crafted by an emerging designer as you are a piece of skirt. Zurich’s character blares from the speakers of the annual Street Parade, a massive techno festival that weaves through the city with DJs and minimally-clad dancers on floats. There isn’t a banker’s tie in sight. If there is in the pretty east bank quarter of Niederdorf, it’s loosened. These medieval streets are buzzing with cafés on corners, trendy taprooms and world-class restaurants. It’s easy to while away an afternoon just soaking up its laidback atmosphere, especially in summer when the riverside takes on a beach vibe. Winter is special too. Under the spell of snow, the cobbled alleyways, fountains, lakeside promenades and stunning architecture of the Old Town were made for the stroke of an artist’s brush. This is when one of Europe’s best Christmas markets rolls into town and the warming citruses and cinnamons of the glühwein (mulled wine) stalls fill the air. Shoppers will be in their element here at any time of year. Zurich’s flashy side is evident in the upmarket designer boutiques of Bahnhofstrasse, the city’s main shopping drag. But this is no longer a city for the smart set alone; there are plenty of unusual shops to be discovered down hidden streets. Sitting astride the River Limmat and the northern tip of Lake Zurich, Mother Nature certainly smiles down on Switzerland’s biggest city. Architects were courteous in their additions too - just check out the Fraumünster and Grossmünster churches, which face each other across the river. Then, when you’ve had enough of the city’s diverse array of restaurants, top-notch museums and pulsing nightlife, there’s always the nearby Uetliberg mountain or a boat trip on Lake Zurich to enjoy – if only to catch your breath before diving back into the city’s delights again.

About the destination: With the Alps and Lake Lucerne as its backdrop, the delightful and prosperous city of Lucerne is truly spectacular. Brightly coloured wall paintings, an art form that thrived in the late 16th century, adorn its narrow streets and vibrant squares. The city is perfect for boat trips and excursions to Mt. Rigi and Mt. Pilatus. A stroll along the river offers a fantastic view of the old city. Two ancient bridges span the river. The Chapel Bridge is decorated with scenes from Swiss history, and runs by the Water Tower, a symbol of the city. The shorter Spreuerbrücke is adorned with Kaspar Megliner’s eerie Dance of Death paintings. Take a walk by the Altes Rathaus, City Hall, and through the charming squares of Weinmarkt and Hirschenplatz for a taste of authentic Swiss wall painting. For a bird’s-eye view of Lucerne’s dozen or so churches and three mountains, Pilatus, Rigi and Titlus, climb the medieval fortifications with their numerous towers. Don’t miss Das Löwendenkmal, a massive sculpture of a lion carved into the face of a rock dedicated to the Swiss mercenaries of Versailles. Mark Twain dubbed it “the saddest and most compassionate piece of rock on earth”. In the Am Rhyn Haus, next to the Altes Rathaus, you can see an interesting collection of late Picasso works. The combination of the peaceful lake and breathtaking snow-capped mountains give Lucerne a special charm which is further enhanced by the medieval old town, famous wooden bridges and beautiful skyline.

About the destination: Zermatt is a picturesque ski resort, situated at the northern base of the mighty Matterhorn. Skiing, hiking and mountaineering are the main draws in this resort, but there's so much more to explore in this flower adorned village. Hinterdorf is the oldest part of Zermatt where you can still find a few of the old traditional Swiss wooden houses dating back to the 17th and 16th century. The St. Mauritius Church dominates the skyline of Zermatt. It's located at the Church Square, Kirchplatz, in the heart of Zermatt's bustling city centre. Beside the Catholic Church, the Matterhorn Museum houses the remains and preserves Zermatt's history. Located close to St. Mauritius Church is the town's cemetery, the Mountaineers' Cemetery. There, the headstones tell some amazing stories of the climbers who met with fate during their attempt to climb the Matterhorn. The main street is a hive of activity and has restaurants, bars, souvenir shops, gift shops and many shops selling Swiss Watches. Beautiful Swiss style buildings line each side of the street. The English Church is a lovely little church set high on the hill overlooking Zermatt. It is a very heavily timbered building inside and, while not as big or as ornate as the Catholic Church, it has a charm all of its own. Well worth the walk up the hill. Bustling, crowded, busy and beautiful all at once, Zermatt is the epitome of Swiss atmosphere. Although busy with visitors and holidaymakers, this town has retained that lovely Swiss ambience and feel about it.